Short Description: Candyce is the founder and CEO of PropelGrowth. She brings more than 25 years of experience in managing technology companies and founded four companies prior to PropelGrowth. For the past 16 years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies and now running a marketing consultancy supporting financial technology providers.
Web site: http://www.propelgrowth.com/
Twitter Page: twitter
YouTube Channel URL: link
Joined: August 30th, 2011
Candyce Edelen wrote a new blog post titled Blockchain in Financial Services: Six Real-World Pilots
Candyce Edelen wrote a new blog post titled Do HFTs Increase Liquidity or Just Volume?
Candyce Edelen wrote a new blog post titled Cross-Asset Trading #005 (Part 1)
Candyce Edelen brings more than twenty-five years of experience in launching and managing technology companies and founded four companies prior to PropelGrowth. She has a background in product and company launches, developing successful go-to-market strategies and leading sales, marketing, and delivery teams. Candyce focuses on best practices for complex sales processes and integrating sales and marketing. She also has a background in sales training and trained more than 1500 sales reps in solution sales processes. She also has expertise in aligning marketing and sales with customer buying cycles to maximize close rates for complex sales.
For the past sixteen years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. She was a co-founder and President of Kaskad Technology, which provided complex event processing technology for compliance, algorithmic trading, risk management and fraud detection. Prior to founding Kaskad, Candyce co-founded Selero (formerly IBSN). Selero provided direct market access, smart order routing, compliance, and integration technology for the financial services industry.
Candyce and her PropelGrowth team help financial technology providers refine their sales and marketing strategy to increase revenue and drive organic growth. The team guides companies in buyer research, messaging, content marketing, lead nurturing, and accelerating the sales process.
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