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The Trading Mesh

January 2018

The open age of banking: technology’s role in driving customer trust and loyalty

January 5, 2018 Comments (0)           

In the age of choice, where consumers can switch services at the click of a button, the only provider that has remained constant for many is their banking provider. UK consumers generally give a high amount of trust to their banking provider, with 85 per cent of customers saying that they trust their bank with personal information and to manage accounts efficiently.
While many banks interpret this as consumer loyalty, the reality is that many people stay with their chosen provider out of fear...